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Thursday, October 19, 2017

There Is More Than One Way to Approach a Feasibility Study

by Percy Bysshe Shelley
I met a traveller from an antique land, 
Who said-"Two vast and trunkless legs of stone 
Stand in the desert. . . . Near them, on the sand, 
Half sunk a shattered visage lies, whose frown, 
And wrinkled lip, and sneer of cold command, 
Tell that its sculptor well those passions read 
Which yet survive, stamped on these lifeless things, 
The hand that mocked them, and the heart that fed; 
And on the pedestal, these words appear: 
My name is Ozymandias, King of Kings; 
Look on my Works, ye Mighty, and despair! 
Nothing beside remains. Round the decay 
Of that colossal Wreck, boundless and bare 
The lone and level sands stretch far away."
  There Is More Than One Way to Skin A Cat
And there is more than one way to approach a feasibility study.  

Nonprofit capital campaigns have long depended on the classic feasibility study to determine interest in and support of a capital improvement project. The study typically involves interviewing 40 to 50 individuals using a lengthy questionnaire. These individuals are community leaders, organization supporters, and major philanthropic resources. The results are tabulated, conclusions and recommendations are developed, and the report is presented to the client.

This is a reliable method that gives the nonprofit a basis for proceeding with its campaign. In some cases, it leads the organization to reorganize or adjust its plans to be successful in a slightly different configuration. Conducting the project in phases or reducing the project's size are common alternatives.

But what if there's a different approach that might work better?

There are two main reasons to reexamine the classic approach:
  1. Feasibility studies are expensive, a deal breaker for some nonprofits.
  2. Individuals do not always have the time to devote to an interview that can run 45 minutes to an hour long.
We offer an alternative approach that gives nonprofits reliable results. It might even have a higher rate of return from community participants.
Our process delivers:
  • The expertise of a reliable nonprofit consultant with the time and expertise necessary to develop and interpret the desired data
  • The answers to tough questions that can be solicited from a neutral third party
  • Credible results
  • A new approach to engage your top donors and major philanthropic resources
  • A summary report that provides a road map for going forward based on valid conclusions and recommendations
We will not reveal our "secret sauce" here, but if you want to learn moreplease contact us for details. We look forward to hearing from you.

P.S.  Our  approach can be adapted for a needs assessment, a community assessment, or a marketing survey. Please contact Bonny Anderson at (302) 530-6806 or, or visit us at